Payden & Company: Marketing Insights & Promotional Trends

In the history of sales transactions, there has never been a more complicated time: information is cheap (and, in many cases, free), making it easier to gather data to understand all aspects of a purchase, leaving organizations scrambling to keep pace with an ever-more knowledgeable buyer. The truth is that for the first time, consumers...

Your Marketing Concierge During our travels, we’ve always been fascinated by the concept of the concierge at high-end hotels like the Waldorf Astoria or the Ritz-Carlton. If you’re unfamiliar, a concierge has one job and one job only: to please the guests of the hotel by catering to their wants and needs. If you’ve ever...

What’s in a Question? From the onset of training, salespeople are taught to ask questions to understand the needs of the client. The typical ones revolve around budget, in-hands date, the event’s theme, products used in the past, and the target audience. To be clear, these are all fantastic, if not necessary, questions. Yet, after...

Thanks vs. Gratitude Every year, resources are leveraged, budgets are spent, and efforts are made to ensure clients feel important. It’s part of fostering a long-term relationship through these annual expressions of gratitude. However, most of the time, organizations miss the boat when thanking internal associates. It’s a question of giving thanks versus expressing gratitude....