What’s in a Question? From the onset of training, salespeople are taught to ask questions to understand the needs of the client. The typical ones revolve around budget, in-hands date, the event’s theme, products used in the past, and the target audience. To be clear, these are all fantastic, if not necessary, questions. Yet, after...
Thanks vs. Gratitude Every year, resources are leveraged, budgets are spent, and efforts are made to ensure clients feel important. It’s part of fostering a long-term relationship through these annual expressions of gratitude. However, most of the time, organizations miss the boat when thanking internal associates. It’s a question of giving thanks versus expressing gratitude....
