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May 2021 | Payden & Company

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher cost item, and more can all influence a customer’s perceived value of an object. Businesses and organizations can use their customers’ perception of items to their advantage,...

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Monday - Friday 8:30am - 4:30PM
PO Box 1939 East Greenwich, RI 02818
Naples, FL
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PO Box 1939 East Greenwich, RI 02818
Naples, FL
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Taking seamless key performance indicators offline to maximise the long tail.