Payden & Company: Promotional Marketing & Branding Insights

Real estate promotional products are a memorable way to stay top of mind with your clients by promoting your brand, while also giving something back to your clients. Whether it’s part of a direct marketing strategy or a token of gratitude for your clients’ business, these custom products are sure to make a big impression...

Everyone has their very own personalized morning routine. It doesn’t matter if you wake up 3 hours before work or 20 minutes before you have to rush out the door, with Pop-Tart in hand, we all have our A.M. ritual.  From brushing teeth, skincare, or filing nails, here are our favorite morning routine products that...

School clubs are an essential part of student life, and we’ve got the essential pieces you need to make the clubs a big success. These are promotional products that you can use for both to help identify your school clubs and for fundraisers and other club campaigns. 1. Recyclable Tote Get your school clubs set...

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can get unnecessarily challenging. Do you ever wonder why that is the case? You are doing everything according to the textbook:...

Classrooms have looked very different this year. Who agrees? Notebooks have turned into laptops, desks have turned into dining room tables, and students have kept their distance by learning and studying at home. Since online education has become the norm in 2020 due to Coronavirus concerns, many students will be opting out of traditional colleges...

Item: JAFFA® Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees end-of-year gifts to show their appreciation. They liked the idea of a stylish mug and a nice coaster with the company branding that employees could keep at their desks....

There are a lot of branding opportunities that go unnoticed in a world of t-shirts and coffee mugs. In fact, there’s an entire industry that spends every waking hour thinking of ways to help you get your brand noticed by as many people as possible. That’s when we realized, everyone else can cover the “waking...

As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it’s also important to prune your professional growth by reading books on leadership. Because how can you manage the success of a company, if you don’t take...

So, you’re launching a new product or service? Congratulations – what an exciting time for your business! We understand that your next step is to develop your action plan to make this launch overwhelmingly successful. However, even with the countless social media posts, in-person sales meetings, and hours of planning out a marketing strategy, if...