In the history of sales transactions, there has never been a more complicated time: information is cheap (and, in many cases, free), making it easier to gather data to understand all aspects of a purchase, leaving organizations scrambling to keep pace with an ever-more knowledgeable buyer. The truth is that for the first time, consumers...
Your Marketing Concierge During our travels, we’ve always been fascinated by the concept of the concierge at high-end hotels like the Waldorf Astoria or the Ritz-Carlton. If you’re unfamiliar, a concierge has one job and one job only: to please the guests of the hotel by catering to their wants and needs. If you’ve ever...
What’s in a Question? From the onset of training, salespeople are taught to ask questions to understand the needs of the client. The typical ones revolve around budget, in-hands date, the event’s theme, products used in the past, and the target audience. To be clear, these are all fantastic, if not necessary, questions. Yet, after...
Thanks vs. Gratitude Every year, resources are leveraged, budgets are spent, and efforts are made to ensure clients feel important. It’s part of fostering a long-term relationship through these annual expressions of gratitude. However, most of the time, organizations miss the boat when thanking internal associates. It’s a question of giving thanks versus expressing gratitude....
Texas for two back-to-back stops: the Byron Nelson Classic in Dallas and The Colonial Invitational in Fort Worth. The “Nelson” was easily the more alluring of the two, with top-tier players hosted by Byron Nelson, a newer, stadium-style golf course, and a seemingly endless flow of margaritas in the “Party Pavilion.” By contrast, the Colonial...
Do you ever find that no matter how hard you’re working, you’re not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you’re still not where you want to be. What could you possibly do to make your working life better?...
As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 Nielsen study, 81% of survey respondents felt strongly that companies should help improve the environment. It’s clear that consumers in markets, big and...
