August 2015 | Payden & Company

Are you giving away merchandise to customers and potential clients? Delivering merchandise to a customer or potential client is an incredible way to stand out, but if it is not conveying a specific, applicable message, it may not be living up to its potential. A few days after calling on a prospect, send a memory...

We’ve all heard the saying: don’t judge a book by its cover. This may be true when it comes to books but when it’s the packaging of your product or service, it couldn’t be further from the truth. In today’s competitive marketplace, it’s imperative that you attract your customer’s attention – immediately – if you...

It takes a substantial amount of money and time to discover the ideal company name and to define that unique market position that elevates the value of a business in the eyes of prospects. CEOs that capitalize on every opportunity to optimize their promotional dollars and build brand equity in their market position will build...

Every year companies spend thousands of dollars sponsoring sporting events , business award dinners, and contests; without receiving much more than their company name on the literature as the sponsor of the event. How did your company measure the success of its last promotion? In most cases, the idea of measuring results or collecting business...

One of the most commonly used buzzwords in business today is branding. When most of us think of branding , we think of our logo, the collateral it’s printed on and the advertising we do to get our company name or brand in front of our customers and prospects. An element that plays a role...

1. Excellent customer visibility – Your customers message is on a large 2″ x 3″ print area and will be seen every time your customer opens their wallet.   2. Shift to chip based contactless credit cards – Visa announced the launch of a new program to upgrade US merchants to non-contact readers. Financial institutions are expected...

Consider the following factors when purchasing promotional products that will carry your company logo.  First, does the promotional product reflect the quality of your product or service? If your company promotes a high-end product or service, it isn’t wise to imprint your logo on a low-end inferior promotional product. If you’re promoting a sophisticated event,...

Does the promotional product you’ve selected position your company in a unique, attention-getting matter  The more attention, the more talk, and the more potential for generating business from your effort.   For example, a new radio station gave away a Prime Line radio imprinted with their logo. Each radio dial is set to the new...

We have all heard these words before, many like myself, from our mothers. It may be a bit of a stretch, but a correlation can be made with cross branding between a company, its brand, and merchandise selected to promote both. In other words, your image and your brand are only as good as the...

One area that promotional products have been effective in, is the generation of booth traffic and quality leads at trade shows. Rather than just hand out an inexpensive promotional product to every show attendee as they passed their booth, one company qualified their target audience by sending invitations to both their current and potential customers....