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Offices530 Main St, East Greenwich, RI 02818
Naples, FLNaples, FL
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August 2015 | Payden & Company

We’ve all heard the saying: don’t judge a book by its cover. This may be true when it comes to books but when it’s the packaging of your product or service, it couldn’t be further from the truth. In today’s competitive marketplace, it’s imperative that you attract your customer’s attention – immediately – if you...

It takes a substantial amount of money and time to discover the ideal company name and to define that unique market position that elevates the value of a business in the eyes of prospects. CEOs that capitalize on every opportunity to optimize their promotional dollars and build brand equity in their market position will build...

Every year companies spend thousands of dollars sponsoring sporting events , business award dinners, and contests; without receiving much more than their company name on the literature as the sponsor of the event. How did your company measure the success of its last promotion? In most cases, the idea of measuring results or collecting business...

We have all heard these words before, many like myself, from our mothers. It may be a bit of a stretch, but a correlation can be made with cross branding between a company, its brand, and merchandise selected to promote both. In other words, your image and your brand are only as good as the...

One area that promotional products have been effective in, is the generation of booth traffic and quality leads at trade shows. Rather than just hand out an inexpensive promotional product to every show attendee as they passed their booth, one company qualified their target audience by sending invitations to both their current and potential customers....
Monday - Friday 8:30am - 4:30PM
530 Main St, East Greenwich, RI 02818
Naples, FL
GET IN TOUCHSocial links
Monday - Friday 8:30am - 5:00PM
530 Main St, East Greenwich, RI 02818
Naples, FL
GET IN TOUCHSocial links
Taking seamless key performance indicators offline to maximise the long tail.