Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a branded item that would be useful and a gift that would have a high-perceived value. The gift also had to work for both men...
Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distribution: Starting in November of the previous year, employees making deliveries handed out calendars to customers. The shop also kept a display box full of them by the...
