Expanding the Reach of Your Message In the world of advertising, there is no shortage of ways to promote your brand or business. With options ranging from traditional print advertisements to online digital campaigns, the choice for marketers is vast. However, promotional products have stood the test of time and remain one of the most...
In the history of sales transactions, there has never been a more complicated time: information is cheap (and, in many cases, free), making it easier to gather data to understand all aspects of a purchase, leaving organizations scrambling to keep pace with an ever-more knowledgeable buyer. The truth is that for the first time, consumers...
Your Marketing Concierge During our travels, we’ve always been fascinated by the concept of the concierge at high-end hotels like the Waldorf Astoria or the Ritz-Carlton. If you’re unfamiliar, a concierge has one job and one job only: to please the guests of the hotel by catering to their wants and needs. If you’ve ever...
What’s in a Question? From the onset of training, salespeople are taught to ask questions to understand the needs of the client. The typical ones revolve around budget, in-hands date, the event’s theme, products used in the past, and the target audience. To be clear, these are all fantastic, if not necessary, questions. Yet, after...
Thanks vs. Gratitude Every year, resources are leveraged, budgets are spent, and efforts are made to ensure clients feel important. It’s part of fostering a long-term relationship through these annual expressions of gratitude. However, most of the time, organizations miss the boat when thanking internal associates. It’s a question of giving thanks versus expressing gratitude....
Texas for two back-to-back stops: the Byron Nelson Classic in Dallas and The Colonial Invitational in Fort Worth. The “Nelson” was easily the more alluring of the two, with top-tier players hosted by Byron Nelson, a newer, stadium-style golf course, and a seemingly endless flow of margaritas in the “Party Pavilion.” By contrast, the Colonial...
If you’ve ever placed an order for promotional products for a school, you have probably seen your fair share of t-shirts and baseball caps. And trust us, those are definitely important! Wearables are ranked consistently as the number one type of promotional product. But what about adding in some new gear just to excite the...
“The future’s so bright, I gotta wear shades.” – Timbuk 3 Sunglasses have been and always will be one of the most popular promotional products. Why? Because practically everyone wears them and there is a style out there that fits everyone’s personal brand. So how do you even know which pair to associate with your...
