It takes a substantial amount of money and time to discover the ideal company name and define the unique market position that elevates the value of a business in the eyes of prospects. CEOs that capitalize on every opportunity to optimize their promotional dollars and build brand equity in their market position will build brand...
One of the most commonly used buzzwords in business today is branding. When most of us think of branding, we think or our logo, the collateral it’s printed on and the advertising we do to get our company name and brand in front of our customers and prospects. An element that plays a role in conveying our...
Every year, companies spend thousands of dollars sponsoring sporting events, contests and other public events without receiving much more than their company name on some literature as a sponsor of the event. How did your company measure the success of its last promotion? In many cases, the idea of measuring results or collecting business leads for...
Over my 42 years in the promotional products industry, I’ve come across many a client who was confused about my industry and what I do. Am I a manufacturer, importer, printer, middleman or just making sales? So I decided to sit down and answer these questions, hopefully helping others understand how this industry works. First...
