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People demand a lot of creativity from professionals these days. We live in an era of media overload, where viral video marketing and colorful infographics have become accepted means to engage an audience. As they should, that’s what sets you apart from the competition. In fact, more video content is uploaded to the web in...

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to products and the brands behind them. Unboxing videos are exactly that – people opening up products to give viewers a little taste of...