September 2020 | Payden & Company

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to build a successful marketing plan. Who are you specifically targeting? What are their pain points? What are their interests? To properly and effectively market, it’s important...

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These seven products can be used as financial seminar gifts, banking giveaways, grand opening souvenirs, and more! Chocolate Coin Gift Box   This promotional product is pure gold (well, pure chocolate, which is just as good!) These chocolate coins...