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August 2019 | Payden & Company

Case Study: Boosting Trade Show Booth Traffic

The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traffic to Trade Show Booth  Description of Case History: This company sent a pre-show mailer with a water bottle strap to all registered trade show attendees. The water bottle straps were all individually numbered. They were...

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