Promotional Product Insights: Branding and Marketing Strategies

Every year companies spend thousands of dollars sponsoring sporting events , business award dinners, and contests; without receiving much more than their company name on the literature as the sponsor of the event. How did your company measure the success of its last promotion? In most cases, the idea of measuring results or collecting business...

One of the most commonly used buzzwords in business today is branding. When most of us think of branding , we think of our logo, the collateral it’s printed on and the advertising we do to get our company name or brand in front of our customers and prospects. An element that plays a role...

1. Excellent customer visibility – Your customers message is on a large 2″ x 3″ print area and will be seen every time your customer opens their wallet.   2. Shift to chip based contactless credit cards – Visa announced the launch of a new program to upgrade US merchants to non-contact readers. Financial institutions are expected...

Consider the following factors when purchasing promotional products that will carry your company logo.  First, does the promotional product reflect the quality of your product or service? If your company promotes a high-end product or service, it isn’t wise to imprint your logo on a low-end inferior promotional product. If you’re promoting a sophisticated event,...

Does the promotional product you’ve selected position your company in a unique, attention-getting matter  The more attention, the more talk, and the more potential for generating business from your effort.   For example, a new radio station gave away a Prime Line radio imprinted with their logo. Each radio dial is set to the new...

We have all heard these words before, many like myself, from our mothers. It may be a bit of a stretch, but a correlation can be made with cross branding between a company, its brand, and merchandise selected to promote both. In other words, your image and your brand are only as good as the...

One area that promotional products have been effective in, is the generation of booth traffic and quality leads at trade shows. Rather than just hand out an inexpensive promotional product to every show attendee as they passed their booth, one company qualified their target audience by sending invitations to both their current and potential customers....

Corporate branding through promotional products and corporate merchandise, once a cottage industry, has grown to over an $18 billion a year industry with numerous applications.   When I first entered the industry in 1977 with a sportswear screen-printing and embroidery business, my future mother-in-law questioned the longevity of my chosen career, stating “tee shirts are...

The rising costs of cotton and oil will result in price increases in our industry this year. Cotton prices have doubled over the last year and oil prices are also up. We are anticipating an increase of around 10% in garment costs, more than likely during the second half of this year. In addition, promotional...

Everyone loves receiving promotional products. Visit an office at any company and I guarantee that you will see a coffee mug, writing instrument, calendar, desk accessory or some type of promotional product with a corporate logo. Is that your company or your competitors Bob Lederer, former President of a leading promotional product manufacturer states that,...