We’ve all heard the saying: don’t judge a book by its cover. This may be true when it comes to books but when it’s your product or service packaging, it couldn’t be further from the truth. In today’s competitive marketplace, it’s imperative that you attract your customer’s attention-immediately-if you intend to get their business. Case In...
It takes a substantial amount of money and time to discover the ideal company name and define the unique market position that elevates the value of a business in the eyes of prospects. CEOs that capitalize on every opportunity to optimize their promotional dollars and build brand equity in their market position will build brand...
One of the most commonly used buzzwords in business today is branding. When most of us think of branding, we think or our logo, the collateral it’s printed on and the advertising we do to get our company name and brand in front of our customers and prospects. An element that plays a role in conveying our...
Every year, companies spend thousands of dollars sponsoring sporting events, contests and other public events without receiving much more than their company name on some literature as a sponsor of the event. How did your company measure the success of its last promotion? In many cases, the idea of measuring results or collecting business leads for...
Over my 42 years in the promotional products industry, I’ve come across many a client who was confused about my industry and what I do. Am I a manufacturer, importer, printer, middleman or just making sales? So I decided to sit down and answer these questions, hopefully helping others understand how this industry works. First...
Corporate branding through promotional products and corporate merchandise, once a cottage industry, has grown to over an $23 billion a year industry with numerous applications. When I first entered the industry in 1977 with a sportswear screen-printing and embroidery business called Two’s Company, my future mother-in-law questioned the longevity of my chosen career, stating “tee...
Payden and Company has opened Payden On Demand, an online store where customers are able to purchase just one printed or customized item at a time. Product offerings include several styles of tee shirts for both men & women, sweatshirts, coffee mugs, travel mugs, blue tooth speakers, bluetooth headphones and power banks to name just...
Check out this great piece on what’s hot and what’s not this summer! Click Here to find out more.
Do you need just one personalized piece with your corporate logo? Maybe for a corporate event or employee’s birthday? We’re now offering items with no minimum order quantity at our Payden On Demand site! Our online personalization tools allow you to upload your logo or photos from your social media page and create the exact...
Check out this great piece to see some amazing alternatives to the big names in the drinkware market. We know many clients are budget conscious and are always looking for quality product that we can brand at an affordable price! Click Here to read!
