If you’ve ever placed an order for promotional products for a school, you have probably seen your fair share of t-shirts and baseball caps. And trust us, those are definitely important! Wearables are ranked consistently as the number one type of promotional product. But what about adding in some new gear just to excite the...
If you work in real estate, you know that your field generates billions of dollars in revenue per year in residential, commercial and industrial sectors. And you could pocket a good amount of that yield if you have a well-developed customer retention strategy. After all, real estate is built on referrals, reviews, and word-of-mouth! In...
The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traffic to Trade Show Booth Description of Case History: This company sent a pre-show mailer with a water bottle strap to all registered trade show attendees. The water bottle straps were all individually numbered. They were...
In the world of business, marketing trends are always evolving and it’s easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resources at your disposal. Namely, these five genius books on how to best market your brand and grow your business. Selling the...
We all want to live healthier, sleep deeper, and work better. These motivational promotional products will help kickstart goals and increase your brand visibility! Exercise Band Let’s get physical with this exercise band. Add your company logo so people know who to thank for their new, toned muscles. Stress Ball When the busy...
At the end of the day, promotional products are really all about getting brands out in front of people to grow awareness and ultimately, increase sales! If you want to get strategic, there are a couple easy questions you can use to decide which promotional products to invest in. A. How often will they see...
Our friends over at Verdi Productions are premiering their new movie, Vault, next week here in Rhode Island. Payden and Company has proudly supported their production and worked with them on a number of projects related to it. Keep an eye out in the movie to see if Payden makes the cut as a background...
5 Outdoor Events, 5 Home Run Giveaways With the warmer weather coming, you may be deep in planning your company or foundation’s big outdoor event for this summer. While the article linked above lists just a few options for giveaway products, there are almost thousands of possibilities that will both catch your attendee’s eye and...
There are hundreds of corporate web stores that fail every year because of poor planning and execution. The company store that offers your corporate branded apparel and promotional products to your employees and customers should be an integral part of your branding process. A well-planned e-commerce site will not only launch well but also produce...
