In the world of business, marketing trends are always evolving and it’s easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resources at your disposal. Namely, these five genius books on how to best market your brand and grow your business.
Selling the Invisible by Harry Beckwith
This succinct, enjoyable book gives plenty of insight and advice on all areas of marketing. The author, Harry Beckwith, is the founder of Beckwith Advertising and Marketing and has worked with numerous Fortune 500 companies. In Selling the Invisible, Beckwith teaches the fundamental difference between selling a service and selling a product. If you’re in the business of selling the intangible, this book offers invaluable business and marketing advice.
Influence: The Psychology of Persuasion by Robert B. Cialdini
This national bestseller dives into the psychology of why people say “yes.” With thirty-five years of research under his belt, Cialdini shares his insight on the power of persuasion. This book is a must-have for anyone who wants to be an expert persuader. Influence explains what drives people into making the decisions they make.
Go Pro: 7 Steps to Becoming a Network Marketing Professional by Eric Worre
Some of us go our whole lives looking for that “a-ha!” moment – that moment where everything clicks into place and we know exactly what to do with our business. For Eric Worre, that moment came at a company convention, which inspired Worre to focus his energy entirely on network marketing. In his book, Go Pro, Worre shares his wisdom on how to build meaningful, working relationships that guarantee results.
Growth Hacker Marketing by Ryan Holiday
Did you know you don’t have to spend thousands of dollars on marketing to be successful? Growth Hacker explains easy-to-implement marketing tools that anyone can use to increase their traffic and build their company buzz. From a collection of case studies, Ryan Holiday shares his findings on how the biggest brands used “growth hacking” to reach their ultimate brand awareness.
Contagious: Why Things Catch On by Jonah Berger
Have you ever seen a YouTube video of a cat playing the piano and wonder, “How does this have 2.8 million views?” Contagiousdissects why some ideas and products are popular while others simply flop. Like the previously mentioned books, this New York Times bestseller analyzes the psychology behind people’s decision-making. Learn Berger’s six marketing principles that will have consumers falling in love with your product.
With these five books stashed away on your shelves, you’ll find plenty of inspiration and advice on marketing your business to achieve the results you deserve.