Uncategorized| Page 7 of 12 | Payden & Company

5 Outdoor Events, 5 Home Run Giveaways With the warmer weather coming, you may be deep in planning your company or foundation’s big outdoor event for this summer. While the article linked above lists just a few options for giveaway products, there are almost thousands of possibilities that will both catch your attendee’s eye and...

There are hundreds of corporate web stores that fail every year because of poor planning and execution. The company store that offers your corporate branded apparel and promotional products to your employees and customers should be an integral part of your branding process. A well-planned e-commerce site will not only launch well but also produce...

   It takes a substantial amount of money and time to discover the ideal company name and define the unique market position that elevates the value of a business in the eyes of prospects.  CEOs that capitalize on every opportunity to optimize their promotional dollars and build brand equity in their market position will build brand...

One of the most commonly used buzzwords in business today is branding. When most of us think of branding, we think or our logo, the collateral it’s printed on and the advertising we do to get our company name and brand in front of our customers and prospects.  An element that plays a role in conveying our...

Every year, companies spend thousands of dollars sponsoring sporting events, contests and other public events without receiving much more than their company name on some literature as a sponsor of the event. How did your company measure the success of its last promotion?  In many cases, the idea of measuring results or collecting business leads for...

Over my 42 years in the promotional products industry, I’ve come across many a client who was confused about my industry and what I do. Am I a manufacturer, importer, printer, middleman or just making sales? So I decided to sit down and answer these questions, hopefully helping others understand how this industry works. First...

Corporate branding through promotional products and corporate merchandise, once a cottage industry, has grown to over an $23 billion a year industry with numerous applications. When I first entered the industry in 1977 with a sportswear screen-printing and embroidery business called Two’s Company, my future mother-in-law questioned the longevity of my chosen career, stating “tee...

Payden and Company has opened Payden On Demand, an online store where customers are able to purchase just one printed or customized item at a time. Product offerings include several styles of tee shirts for both men & women, sweatshirts, coffee mugs, travel mugs, blue tooth speakers, bluetooth headphones and power banks to name just...