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In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher cost item, and more can all influence a customer’s perceived value of an object. Businesses and organizations can use their customers’ perception of items to their advantage,...

Description: Cowbell Industry: Sporting Events, Athletics What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. They chose this cowbell. Not only is it a fun way to make some noise, but it also looks like a cowbell/kettlebell weight so there’s that tie-in to...

Objective: A general contracting company was looking for a fun way to provide “before and after” photos to their clients after a remodeling project was complete. Product: Double-Sided Portrait Folder Personalization: The general contractor personalized their double portrait folders by foil stamping their company logo on the front, under the words “Thank You for Your Business”. Included inside...

Did you know that promotional products are one of the most cost-effective ways to market your business or organization? Because people hang on to promotional products and use them in their everyday lives, promo products have an enviably low cost-per-impression. This makes promotional products an excellent option for organizations with more modest marketing budgets. However,...

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter’s accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jeter’s etched signature. The iconic Yankee frieze was also added to the front of the bottle as an extra touch. The etched bottle because a sudden curiosity...

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their needs. The hotel designed various table tents for placement in different areas of guest rooms, the hotel lobby, the fitness center. New designs...

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advertising medium across all generations. If you want to expand the reach of your brand, promotional products are the way to go. Nearly nine of ten consumers...

Exercise is an important part of our overall wellness and many companies are using wellness initiatives to promote healthy choices like regular exercise. Whether your company is encouraging physical fitness or you’re looking for giveaways for a fitness center, charity run, or for a school program there are plenty of promotional products that will fit...

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Taking seamless key performance indicators offline to maximise the long tail.