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Case Study: Happy To Hang Around | Payden & Company

September 15, 2021by pmcmg

Description: Standard Door Hangers

Industry: Automotive

What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appointment scheduling.

Personalization: This shop wanted to increase the amount of customer surveys they received for feedback to improve their service center. They added a thank you message and a reminder for customers to check their email for a survey plus their web address, so they could easily schedule their next appointment online.

How it was distributed: The custom printed door hangers were hung over the rearview mirror of each car after the service appointment. Customers saw the message first thing upon picking up their vehicles from the shop.

Result or ROI: This collision center saw a 27% increase in the immediate return of survey responses and increased their overall customer satisfaction rating increase from 4.2 to 4.7 in the first three months of the door hanger promotion. They also saw a 15% increase in online appointments scheduled through their website.

Source: Warwick Publishing

 

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