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Graphic Design Terminology Archives | Page 2 of 4 | Payden & Company

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appointment scheduling. Personalization: This shop wanted to increase the amount of customer surveys they received for feedback to improve their service center. They added a thank you message...

Whether you’re looking to relax and recharge or seeking adventure, getting out into nature provides everyone some peace and quiet from our regular lives. Help your customers enjoy the great outdoors with these camping-themed promotional products. Backpack Preparedness never looked so good. This high-quality, versatile backpack that takes your customers from a business trip to...

Objective A small business owner wanted an easy way to present important paperwork to new employees to help them stay organized in their first few months with the company. They wanted to instill professionalism in all aspects of the onboarding process. Product Small Quantity Pocket Folders Personalization “Welcome to” above the company’s logo, with the...

Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item that would also boost her personal branding and promote her services all year round. How it was distributed: This agent used the desk calendars as...

Vertical Market: Hospitality Product Use: Gift with Enrollment Promotion: An ocean excursion company chose the Igloo® Marine Backpack Cooler as a gift with enrollment for customers participating in their Elite Diving Course. The customers used the large capacity backpack cooler to pack daily lunches and snacks throughout their training. In addition to the backpack’s sporty appeal, it also...

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their budget. The Auto Air Vent Magnetic Phone Mount was the perfect choice as it has a high value for a low cost. The item is small, which...

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher cost item, and more can all influence a customer’s perceived value of an object. Businesses and organizations can use their customers’ perception of items to their advantage,...

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Monday - Friday 8:30am - 4:30PM
PO Box 1939 East Greenwich, RI 02818
Naples, FL
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Naples, FL
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