Marketing and advertising have undergone a radical shift in the past ten years. With a tip of the cap to technology, consumers are no longer forced to sit through commercials to enjoy their chosen content: television spots, radio jingle earworms, or even a printed ad can all be bypassed by the target audience without any...
Do you ever find that no matter how hard you’re working, you’re not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you’re still not where you want to be. What could you possibly do to make your working life better?...
As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 Nielsen study, 81% of survey respondents felt strongly that companies should help improve the environment. It’s clear that consumers in markets, big and...
Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These 7 products can be used as financial seminar gifts, banking giveaways, grand opening souvenirs and more! Piggy Bank Did you know piggy banks originated back in the Middle Ages? Back in the day, people used “pygg”, a type...
“Don’t you just love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address.” Tom Hanks said it best in You’ve Got Mail, the classic 90s rom-com starring him and Meg Ryan about an online romance...
The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top graphic design questions we’ve heard. 1. What are pixels? A pixel is the smallest element in a...
Products Javalina Jewel® Pen Industry Health & Wellness Spas Application Future Visits A day spa wanted to ensure that its guests always received the royal treatment. To encourage feedback on services provided, guests were offered a coupon to use at their next visit in return for completing a short, post-treatment questionnaire. The pen that they...
Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a branded item that would be useful and a gift that would have a high-perceived value. The gift also had to work for both men...
Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distribution: Starting in November of the previous year, employees making deliveries handed out calendars to customers. The shop also kept a display box full of them by the...
Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How it was distributed: These spooner mugs were filled with goodies like candies and cocoa and sent out to all advertisers with a thank you note. Result...
