We have all heard these words before, many like myself, from our mothers. It may be a bit of a stretch, but a correlation can be made with cross branding between a company, its brand, and merchandise selected to promote both. In other words, your image and your brand are only as good as the...
One area that promotional products have been effective in, is the generation of booth traffic and quality leads at trade shows. Rather than just hand out an inexpensive promotional product to every show attendee as they passed their booth, one company qualified their target audience by sending invitations to both their current and potential customers....
Corporate branding through promotional products and corporate merchandise, once a cottage industry, has grown to over an $18 billion a year industry with numerous applications. When I first entered the industry in 1977 with a sportswear screen-printing and embroidery business, my future mother-in-law questioned the longevity of my chosen career, stating “tee shirts are...
The rising costs of cotton and oil will result in price increases in our industry this year. Cotton prices have doubled over the last year and oil prices are also up. We are anticipating an increase of around 10% in garment costs, more than likely during the second half of this year. In addition, promotional...
Everyone loves receiving promotional products. Visit an office at any company and I guarantee that you will see a coffee mug, writing instrument, calendar, desk accessory or some type of promotional product with a corporate logo. Is that your company or your competitors Bob Lederer, former President of a leading promotional product manufacturer states that,...
In a study done by PPAI/Promotional Products Association International, of advertising habits of marketing executives conducted in 2008, it was learned that promotional products ranked as their advertising medium of choice, over TV, newspapers and the internet. 1049 end buyers cited promotional products tops in these attributes: * Ability to achieve long-term memorability at the...
