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Offices530 Main St, East Greenwich, RI 02818
Naples, FLNaples, FL
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Case Study: Stick to the Schedule

Copy of Payden & Co Social Distancing (5)

Industry: Hospitality

Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant.

Method of Distribution: Starting in November of the previous year, employees making deliveries handed out calendars to customers. The shop also kept a display box full of them by the cash register for customers to take with them when they left. Since they are members of the chamber of commerce, the owners mailed calendars with their Christmas cards to other members.

Marketing Outcome: Shop owners saw a marked increase in lunchtime sales. Despite hiring more employees to make deliveries, profit margins rose.

Source: Warwick Publishing

Payden And Company
Monday - Friday 8:30am - 4:30PM
530 Main St, East Greenwich, RI 02818
Naples, FL
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Monday - Friday 8:30am - 5:00PM
530 Main St, East Greenwich, RI 02818
Naples, FL
GET IN TOUCHSocial links
Taking seamless key performance indicators offline to maximise the long tail.