Digital Couture

 

Epson Hosts 3rd Digital Couture Show in New York

Leading up to New York Fashion Week, Epson America Inc. hosted its third annual Digital Couture Project Show at the IAC Building in Manhattan. Thirteen designers from the U.S., Canada and Latin America gathered to showcase their collections, all created from Epson dye-sublimation technology.

As models posed along the walkway, fashion and apparel industry experts clung to cocktails while grazing the colorful fabrics, rubbing shoulders with celebrities such as actress Kelly Rutherford and “The Real Housewives of New York City” star Dorinda Medley.

The event also introduced the Robustelli-Epson brand to the international fashion community with an array of high-quality textile samples on site. In June of 2016, Epson acquired Italian textile printer manufacturer Robustelli, increasing Epson's manufacturing capability to bring its digital inkjet textile printers to more customers worldwide.

“New technologies from Epson are allowing designers to push the boundaries of color and quality while simultaneously giving creative teams incredible versatility and productivity,” said Keith Kratzberg, president and CEO of Epson America, Inc. “With the market for worldwide digital textile printing expected to grow annually at almost 25%, this is a very exciting opportunity. Our goal with the Digital Couture event is to spotlight the power and potential that digital printing technology plays in the apparel industry.”

The designers produced dye-sublimated ensembles that followed the theme of “Textile Stories.” New York City-based designer Lindsay Degen blended her history of knitting and quilting with the new technology to create an optical illusion look. “Some things are printed, but look knitted. Some things are knitted, but look printed. Some things are printed denim with actual denim integrated into the pieces. My project is essentially about tricking your eye,” Degen said.

Another design team was Philadelphia University, the first U.S. university group to participate in the project. Led by department chair Mark Sunderland, the faculty and student group combined hand painted abstract florals with photo manipulated prints to craft a surreal visual of nature’s perplexing and changing beauty. “It’s exciting to be a part of history and show what Philly U students are capable of,” said senior fashion design student Maria Balestino.

 

By John Corrigan
Published in Web Exclusive

Score One for ASI Speakers

TIM ANDREWS BLOG

http://www.asicentral.com/news/blogs/tims-blog/2017/score-one-for-asi-speakers/ 

Score One for ASI Speakers

Football great Dan Marino is very tall, very tan and surprisingly funny.

He also got the biggest applause from an audience at an ASI keynote as any speaker we’ve had in recent memory. One woman was so thrilled for the chance to catch a football thrown by the former Miami Dolphins quarterback I thought she’d faint.

Aside from the glitz factor, our Orlando audience seemed generally interested in Dan’s incredible trajectory, rising from a working-class family in Pittsburgh to a record-breaking football star in Miami, including the time his truck driver dad lectured the sports-crazy 7th grader about the importance of school, telling him “If you don’t settle down, you won’t get to college.”

If you have any school-age kids in similar straits you might consider sharing that story with them – and reminding them that Dan listened to his dad and is now, at age 55, enjoying life to the fullest, running a variety of businesses and the Dan Marino Foundation, which has distributed more than $20 million to help children with neurodevelopment disabilities.

Of his own son, diagnosed with autism at age 2, Dan told us, “Michael’s done really well. He has an apartment, he has a girlfriend. As an athlete, it’s important to give back to the community. I think all of us can help in our own way.”

Dan’s Q&A with me and the audience at our first trade show of the 2017 season was just one of the highlights of ASI Orlando. Every day, ASI offered distributors one great reason after another to attend the three-day show.

 

On Education Day, they could choose from 44 new classes, in subjects as diverse as social media, sales success, business management and graphic design.

On Thursday, they could get terrific life and business advice from the effervescent Coach Ken Carter, a former high school basketball coach and small-business owner who launched a new career as an in-demand speaker after his improbable life story was turned into a movie starring Samuel L. Jackson.

Carter made national headlines in the 1990s when he refused to let the kids on his undefeated team play until they got better grades (are you sensing a theme here?) to teach them that school was as important as athletics as a ticket out of the inner-city.

Carter also asked something of his audience I urge everyone at a trade show to do: Meet 10 new people. “These people are your family,” he said. “You have a problem, there’s probably someone in his room with a solution. You have to seek, to ask. In this thing called life, that’s what we do.”

Among Carter’s choicest bits of wisdom: If you want something, write it down. By putting pen to paper you’re more likely to make it happen. So to anyone reading this, I challenge you to think of one goal you want to accomplish this year, write it down and see if a year from now you’ve made it happen.

 

And if you do, I suggest you post a video all about it.

That’s the advice given by another of our speakers, the always informative and enthusiastic Marki Lemons-Ryhal, who posts a video every single day, starting with one on Facebook called “Overcome the Crabs in a Barrel Mentality for Optimal Growth.”

To date, that single video has earned 20,000 views, giving Lemons-Ryhal (@MarkiLemons) more free publicity that she could have gotten with anything else – except, of course, promotional products. “It’s so easy to do – once you don’t care what you look like,” she told her packed class. “It would take me days to write a 4,000 word doc. Video can be repurposed as marketing over 200 different ways.”