Objective
A children’s hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause.
Product
Medium Pillow Box
Personalization
The pillow box was modeled after designs used at a charity golf tournament benefitting the hospital. Because children at the hospital put notes, pictures, and small crafts in the pillow box, the product’s design was kept simple to put more focus on what was inside.
Method of Distribution
The hospital chose to mail these gift packs to donors. They attached recipient and return address labels to the back of the box and added some tape to the ends for extra security as these packages made their way through the post office.
Marketing Outcome
The pillow box was a practical packaging solution for the gifts the children made for donors. The unique shape was eye-catching, and the consistent branding made it easy to identify. Thanks to the notes and other little gifts, pledged donations increased by 16% over the previous year.
Source: Warwick Publishing
