Payden and Company announced it has launched a company store for its long time client, Cox Communications. CoxGear.com was launched in the Cox Northeast Region which covers New England, Virginia and Ohio. The store supports Cox's sales efforts and staff with a wide variety of men's and women's sportswear as well as sales tools like pens, magnets and key chains. All items are decorated with either the Cox, Homelife or Contour logos. According to Payden, "we are excited about the store and helping Cox build their brand."