Can Your Logo Fit On A Hat? We Can Help.

ASI "Wearables" says:

As you gain experience with digitizing, you’ll be able to tell just by looking which embroidery designs cross-pollinate better than others. Here are few guidelines to help you figure out whether a chest design will work well on a cap.


1. The design must be smaller than 2.25 inches tall to fit most hat frames, though some frames allow for designs as high as 2.5 inches. There are a few machines in the marketplace with a slightly larger sewing field for caps.

2. Designs with multiple borders around text rarely work well on caps.

3. Most caps today have a seam down the middle. This can play havoc with an embroidery design. For example, say you have the letter “I” in the middle of a design with no fill behind it. That letter will fall into the seam and look bad. This is never the digitizer’s fault. You wouldn’t park your car in the middle of a canal and expect it to float, right?

4. Detailed designs with tight registration can be very tricky on hats. The reality is that caps tend to move around in the hat frame, even when properly hooped. If a hat moves while it’s sewing a fill, there’s a good chance when the machine comes back around to stitch the border, it may not register.

Incentive merchandise fulfillment and program administration.


We are please to announce that Payden and Company is now offering incentive merchandise fulfillment and program administration. We're committed to helping business owners create incentive programs that work. Your employees will love earning points they can redeem on your custom rewards website.

Payden and Company is now offering incentive merchandise fulfillment and program administration. 

Communicating Your Value Proposition

Are you giving away merchandise to customers and potential clients? Delivering merchandise to a customer or potential client is an incredible way to stand out, but if it is not conveying a specific, applicable message, it may not be living up to its potential. A few days after calling on a prospect, send a memory stick with a brief message on it that will tie the gift to some part of your value proposition.For example, company XYZ’s unique benefit is their quick mobilization of their resources. Their memory stick could include a presentation that conveys the following message:

“Mr./Ms. Prospect, the next time you need to quickly transport information, just download the data onto this memory stick and hit the road. The next time you need to quickly gather product information from the field, call us and we’ll hit the road for you.”

Creative Mail Pieces

We’ve all heard the saying: don’t judge a book by its cover. This may be true when it comes to books but when it’s the packaging of your product or service, it couldn’t be further from the truth. In today’s competitive marketplace, it’s imperative that you attract your customer’s attention – immediately – if you intend to get their business.
Case In Point
Payden & Company is a winner of the American Marketing Association’s first place Diamond Award for the best three dimensional direct mail piece. It was an invitation to our customers and prospects to attend our annual product showcase. It was a very successful direct mail piece with an extremely high response rate. Why did this direct mail piece work so well Packaging!
It caught the customer’s eye.
It was intriguing enough to compel recipients to open it.
It provided an easy method to immediately respond.
Not only did we have an exceptional event, we had several inquiries to design invitations for our clients upcoming events.
If your company is sending information on its products and services to customers, prospects and press, make sure your materials make a “WOW” statement that they will notice . This will greatly increase the chances that the materials inside will be read, and significantly improve your sales and publicity results.
Whether its packaging your products, presentation materials, e-mails or your web site, you only have seconds to capture the customers attention. If any of these tools are boring, unprofessional or lack the WOW factor, you’ve already lost the prospect. Dont skimp on the creative (it’s probably more affordable than you think) and don’t assume intelligent packaging won’t make a difference. It does!

Package, Promote, Profit!

It takes a substantial amount of money and time to discover the ideal company name and to define that unique market position that elevates the value of a business in the eyes of prospects. CEOs that capitalize on every opportunity to optimize their promotional dollars and build brand equity in their market position will build brand recognition faster and profits more successfully.

Example: amaZulu, a client located in Florida who utilizes natural architectural materials to craft cabanas at resorts and spas, tiki huts on beaches, grass but bars in island themed restaurants, and polynesian gazebos in theme parks. amaZulu reached out to Payden and Company because they wanted to produce and introduce architects and designers to their expanded product and service line with a big party.

Challenge: We were given three objectives for the party invitation and packaging:

1. Attract the attention of the invited guests (architects and designers) so they would open the invitation.

2. Reinforce amaZulu’s market position: Delivering paradise. This thematic approach was fully developed in a graphic on amaZulu’s marketing collateral – a trunk spilling over with paradise. We were also referred to amaZulu’s website for other ideas.

3. Make sure our unique invitation packaging would meet postal regulations (weight and size).

Strategy: The event was being held at a nice restaurant-bar in Orlando with an “island escape” motif. We looked for products that would pull together the idea of travel and the exotic destination theme.

Our Idea: A well-traveled “trunk” as the package with a ticket and invitation inside. This inventive suitcase decorated with stickers representing the exotic destinations of the world traveler, measured about 10″ x 7″ x 3″; by shrink-wrapping it, we expose the graphics on the trunk to get the recipients attention.

Summary: The next time you plan an event, launch a new product or re-brand your company, be sure to include a seasoned promotional product distributor in the planning process. Payden and Company can be your best source for position-building, inventive-packaging ideas.


Is There Value In Your Sponsorships?

Every year companies spend thousands of dollars sponsoring sporting events , business award dinners, and contests; without receiving much more than their company name on the literature as the sponsor of the event.

How did your company measure the success of its last promotion? In most cases, the idea of measuring results or collecting business leads for future sales is not considered in the planning of the sponsorship of an event or promotion.

Take golf tournaments, for instance. Gift bags full of promotional goodies, ranging from the latest golf gadgets to Polo shirts are handed out to attendees and participants. Sure, the merchandise may display the logo of the sponsor company, but seldom do these trinkets alone create measurable increase in business.

When committing your marketing dollars for the next event you sponsor, think about ways your time and money can generate business after the event.

For example, a soft drink company launching a new product chose to sponsor a professional golf tournament because they knew their target audience, sports enthusiasts, would be attending the event as spectators. At the event, they set up several taste testing booths and offered attendees a free key-chain bottle opener if they agreed to the taste test. Additionally, they directed the tasters to their web site for a free product coupon.

Not only did they benefit from the sponsorship by building their brand name at the event, the soft drink company was also able to generate and track sales through website visits and coupon redemption after the event.

Another example from the same event came from a national investment firm that wanted to generate leads that their sales teams could follow-up on after the event. Rather than just handing out company literature at the tournament, the company decided to give away a book of golf tips to anyone that filled out a profile. After the event they were able to quantify the success of their marketing dollars by selecting the hottest leads and pursing them.

When purchasing sponsorships for events, develop new creative ways to develop more – and stronger leads.

Branding and Your Most Important Asset – Your Employees

One of the most commonly used buzzwords in business today is branding. When most of us think of branding , we think of our logo, the collateral it’s printed on and the advertising we do to get our company name or brand in front of our customers and prospects. An element that plays a role in conveying our brand, yet is seldom considered when protecting it, is our employees.

Employees, their attitude, actions and personality can positively or negatively impact a company’s brand! Whether you have the best known brand in the world or you’re working to build one, it’s important to train your staff as to how you want your brand represented.

Here is an example. For two years I had been providing promotional products to a large university. This has been a great client, however, I realized that I was only receiving a very small percentage of their budget. So, we began to work diligently to gain a bigger share and finally we received a personal introduction from our contact to the head of event planning for the school. We completed a few small merchandise projects for the contact, which went smoothly. Each time, our contact communicated they were pleased with our performance. Soon thereafter, however, the bottom fell out and we missed the delivery of a product for an annual golf tournament the university sponsors every year. The product was a gift with the schools logo on it. It was to be given to attendees representing major companies from across the country who traveled to Rhode Island to play in the event. Unfortunately, the national shipping company we used incorrectly routed the product to Florida. Our contact, who was new to the position, was sure that she would lose her job because of the problem.

In an attempt to salvage our relationship with this client and the potential for thousands of dollars in future business, we needed to turn this into a “win-win” situation. The plan I presented was to supply another gift at no cost to the client. Although it would not have their school logo on it, the item had a much greater value than the one they originally purchased. This gesture cost my firm over $1000.00 . In addition , I recommended they use this situation to their advantage by suggesting that when the original gift arrived, they send it out after the tournament to all the participants with a thank you for participation. We also offered to pay the cost of this mailing.

The President of the school loved the idea, my contact became a hero for using our ideas and I saved a client, future revenue and my company’s brand-our reputation. Make sure your employees are representing your brand with long-term goals in mind. Brand is much more than the stationary its printed on, it’s what your company stands for.

Promotional RFID Shields For Your Credit Cards

1. Excellent customer visibility - Your customers message is on a large 2″ x 3″ print area and will be seen every time your customer opens their wallet.


2. Shift to chip based contactless credit cards - Visa announced the launch of a new program to upgrade US merchants to non-contact readers. Financial institutions are expected to order millions of cards to follow the standard set in Europe and Asia.


3. Widespread media exposure - The Today Show, Fox News, NY Times, NCIS episode & nightly news segments in 15 major markets have all highlighted criminal data skimming activities.


4. Great Deal - Sleeves retail for $4.00 – $5.00 on the internet and in retail locations.


5. Greater perceived value - Customers perceive a greater value over other items because the sleeves are actively protecting their credit and identity.


Electronic pick pocketing, skimming, or contactless identity theft is a method of obtaining data stored on passports, contactless credit cards and IDs, or any other RFID enabled card in your wallet. Contactless card technology allows for a thief to skim the radio frequency information using an inexpensive, handheld, contactless
card reader.


Visa has recently announced that commencing in 2012, their providers will have access to a new non- contact credit card. With tens of millions of these cards poised to go into circulation soon, the timing is perfect to let your customers in the financial industry know about this new lineup of sleeve products.


How the Sleeves Work


Contactless credit card readers send radio frequency signals out to a credit card. The contactless chip built into the credit card receives the signal and returns a response to the reader containing the information on your credit card. The radio frequency shielded sleeves do not allow the initial signal from the credit card reader to reach the chip on the card. When the signal does not reach the chip there isn’t any response sent back from the card. This will protect the data on the credit card from being read and possibly stolen.

What to consider when buying promotional products. Part 1.

Consider the following factors when purchasing promotional products that will carry your company logo.

First, does the promotional product reflect the quality of your product or service? If your company promotes a high-end product or service, it isn’t wise to imprint your logo on a low-end inferior promotional product. If you’re promoting a sophisticated event, your product should reinforce that sophisticated message.

For example: A financial firm has an upcoming convention. They purchase and distribute a more expensive Antigua 100% cotton polo shirt, at a cost of $26.75 each with an embroidered logo. A competitor, on the other hand, is preparing for an upcoming company tennis tournament, so they choose a nice but less expensive lower-end product: a Harvard Square 100% cotton, polo shirt for $18.50.


You’re delivering more than a gift with every promotional product, you’re delivering a message too. There is always going to be a more positive attitude among customers that receive a high quality calculator as a gift than by those who receive a less expensive highlighter pen. Every promotional product sends a message, every message translates into a consumer attitude, and every attitude dictates weather or not the consumer conducts more business with your company.

What to consider when buying promotional products. Part 2

Does the promotional product you’ve selected position your company in a unique, attention-getting matter  The more attention, the more talk, and the more potential for generating business from your effort.


For example, a new radio station gave away a Prime Line radio imprinted with their logo. Each radio dial is set to the new stations number to further reinforce listener-ship. At a small cost of only $3.95 to $5.95 each, this was a clever, direct method to lure new listeners to the new radio station. Just as effective was the new computer store that gave away the Prime Line modem phone cord.


One of my favorite merchandise-driven promotions was launched by the Rhode Island Medical Society. They sent out Tee Off golf balls in a prescription bottle to their doctors. Costs varied – $5.50 to $11.50 – due to the quality rage of golf balls available to them.


The focus on practical items that your clients will use over and over serves your marketing efforts better and better. Case in point, your company sends out a CD with a Happy Holiday message on it from your staff. The same CD includes an hour of popular Holiday Tunes. The CDs go out with a great gadget called the iSlice. It is a hip looking CD opener with a ceramic blade that rips open CD packaging without effort. It is the type of item your customers will use again and again.

Selecting the appropriate corporate merchandise to represent your brand should be considered an important aspect of your company’s marketing plan and strategic brand building campaign. To that end, work with a qualified promotional product distributor – a brand partner – that understands the dynamics of merchandising and marketing.

“You Are What You Eat”

We have all heard these words before, many like myself, from our mothers. It may be a bit of a stretch, but a correlation can be made with cross branding between a company, its brand, and merchandise selected to promote both. In other words, your image and your brand are only as good as the quality or the “brand” of the merchandise your services or products are associated with.

Cross promoting with other brands should be a well thought out process before making a purchase. When purchasing golf balls for your executive charity tournament, do you want your brand associated with Titleist, the most recognized brand with the highest perceived value, or brand X golf balls The corporate merchandising industry offers endless options, just like the advertising industry. Don’t treat them any differently. Your decisions about a corporate merchandise premium, like your advertising decisions, should be based on what will enable you to further achieve your overall brand marketing goals.

A Trade Show Case Study

One area that promotional products have been effective in, is the generation of booth traffic and quality leads at trade shows. Rather than just hand out an inexpensive promotional product to every show attendee as they passed their booth, one company qualified their target audience by sending invitations to both their current and potential customers. These were the people that the company wanted their sales force to spend time with during the show. Included in the invitation box were a set of batteries with a note saying ” Let us help you see the future”, with instructions for the recipient to visit their booth and receive the gift the batteries operated. Over 90% of the recipients were curious enough to visit the company’s booth during the show, resulting in substantive one-on-one time with viable prospects.