Study of Advertising Purchase Habits

In a study done by PPAI/Promotional Products Association International, of advertising habits of marketing executives conducted in 2008, it was learned that promotional products ranked as their advertising medium of choice, over TV, newspapers and the internet. 1049 end buyers cited promotional products tops in these attributes:

* Ability to achieve long-term memorability at the cost of paying only for a single exposure.

* Flexibility to fit the cost of the medium to the budget

*Ability to bond with the audience in a way that promotes repeat business

* Audience-friendly (people actually want to receive promotional products)

* Proven to generate traffic in stores, trade shows, etc.

78% of those declared the medium (promotional products) as somewhat or very effective in achieving the advertising objectives.