Creative Mail Pieces

We’ve all heard the saying: don’t judge a book by its cover. This may be true when it comes to books but when it’s the packaging of your product or service, it couldn’t be further from the truth. In today’s competitive marketplace, it’s imperative that you attract your customer’s attention – immediately – if you intend to get their business.
 
Case In Point
 
Payden & Company is a winner of the American Marketing Association’s first place Diamond Award for the best three dimensional direct mail piece. It was an invitation to our customers and prospects to attend our annual product showcase. It was a very successful direct mail piece with an extremely high response rate. Why did this direct mail piece work so well Packaging!
 
It caught the customer’s eye.
It was intriguing enough to compel recipients to open it.
It provided an easy method to immediately respond.
 
Not only did we have an exceptional event, we had several inquiries to design invitations for our clients upcoming events.
 
If your company is sending information on its products and services to customers, prospects and press, make sure your materials make a “WOW” statement that they will notice . This will greatly increase the chances that the materials inside will be read, and significantly improve your sales and publicity results.
 
Whether its packaging your products, presentation materials, e-mails or your web site, you only have seconds to capture the customers attention. If any of these tools are boring, unprofessional or lack the WOW factor, you’ve already lost the prospect. Dont skimp on the creative (it’s probably more affordable than you think) and don’t assume intelligent packaging won’t make a difference. It does!