Communicating Your Value Proposition

Are you giving away merchandise to customers and potential clients? Delivering merchandise to a customer or potential client is an incredible way to stand out, but if it is not conveying a specific, applicable message, it may not be living up to its potential. A few days after calling on a prospect, send a memory stick with a brief message on it that will tie the gift to some part of your value proposition.For example, company XYZ’s unique benefit is their quick mobilization of their resources. Their memory stick could include a presentation that conveys the following message:

“Mr./Ms. Prospect, the next time you need to quickly transport information, just download the data onto this memory stick and hit the road. The next time you need to quickly gather product information from the field, call us and we’ll hit the road for you.”